Kliro Capital Partners Invests in Dr Will’s

Kliro Capital Partners is pleased to announce its minority investment in Dr Will’s, a certified B Corp condiments brand known for its range of natural, no-sugar-added sauces, mayos and dressings.

Dr Will’s was born out of a passion to create a healthier alternative to traditional condiments. The idea stemmed from Dr Will’s realisation that parents were adding sugary ketchup to vegetables to encourage their children to eat more, which sparked the question: why couldn’t condiments be both delicious and healthy? The brand has since positioned itself as the first all-natural condiments brand in the UK.

An Award-Winning Range

The range includes table sauces, hot sauces and mayos, and has received several accolades, including Great Taste Awards. The brand has gained significant traction in the UK grocery market, with successful listings in major retailers such as Tesco, and continues to disrupt the market by offering healthier alternatives to everyday condiments.

A Certified B Corp

Dr Will’s is a certified B Corp company, reflecting its commitment to sustainability and social responsibility.

Kliro Capital’s Portfolio

Dr Will’s joins Kliro’s portfolio of consumer businesses alongside Solo Coffee and EXALT, and Fortitude Spirits Group, which launched earlier this month. Kliro works in collaboration with its portfolio companies, helping them to stretch their ambition and achieve their goals.